The following commentary comes from industry professionals with years of experience. Whilst we believe this information to be very helpful it is provided in a general sense and therefore with regard to your individual circumstance we insist that you make your decisions based on your professional advisors’ advice.
Have you decided to sell your home or investment? Here’s a bit of food for thought…
When it comes to selling your property it important that you (and your agent) consider three factors that will influence a successful sale!
The three P’s… PRICE, PROMOTION, PRESENTATION.
For most people their property is their greatest asset and therefore we must ensure they get the best result when it comes to selling it.
However the fundamental thing to remember when it comes to setting a price is that your property is only worth what someone else is willing to pay for it. This may sound obvious but it’s often forgotten. It is very important that you engage an agent that knows the market well and is able to advise you on the value of the property in the current market. When we come to appraise your property ask us to give you details of recent sales of other properties that compare to yours. This will give you a good idea of what your property is worth…
It is also important to keep in mind that your property will be in ‘competition’ for buyers with the other properties so if a property is overpriced when it hits the market it can often sit there and become stale while other accurately priced properties sell around it. If a property does in fact become stale it can often result in the sale price being lower in the end than it should have been. The secret is to sell in an active market and set a price that accurately reflects that market. Always remember to add 5-10% to allow for some negotiation at the time the buyer makes an offer.
Promotion of your property is one of the keys to a successful sale and therefore one of the main reasons why you engage a good agent is to ensure that your property is promoted in the best possible way.
At Boorowa Real Estate we believe that the more people that see your property advertised the better the result will… Therefore we utilise many methods of advertising:
Your property will be listed on 4 websites including:
Boorowa Real Estate also advertises frequently in The Boorowa News, The Twin Town Times, The Town & Country Magazine, The Canberra Weekly and The Land.
These methods of advertising are proven and have resulted in Boorowa Real Estate making an average of 50-60 sales per year of over the time the business has existed. In addition to that we are constantly looking to improve and expand our marketing to connect your property with the buyer!
Presentation is a very important part of the selling process because presentation can not only increase the value of your property but can also make it more saleable. First impressions count!
So when it comes time to taking photos for the advertising or when perspective buyers come to have a look make sure you consider the following things. This will ensure that your property is looking at its very best…
Pavement appeal: Make sure the front of your property looks appealing and inviting with a weed-free garden and some attractive plants.
Clean and bright: Before every viewing give your property a once-over, ensuring that windows are clean inside and out – it’s surprising how much difference it makes to the light.
Cut the clutter: You want the prospective buyer to be able to imagine their own belongings in the property, so de-clutter to keep things tidy. Less clutter will also help make rooms appear larger.
Fix it: From leaking taps to a broken bulb, make sure the minor repairs are taken care of. A lick of paint will freshen scuffs and scrapes in the woodwork. Basic maintenance work will help to ensure buyers don’t find any faults.
Freshen up: Get rid of smoke or pet odours. Open the windows, and brighten the place up with fresh flowers.
Lighten up: Increase the sense of space with mirrors and lights and leave all internal doors open.
Pets: Always clean and tidy up after your pets and take them out of the property during open times.
Warmth: Create warmth by preparing your home to suit the temperature of the day. If it’s cold, light fires, turn on patio heaters and heating. If it’s hot, turn on fans and cooling systems.
A few simple things can drastically improve that first impression and lead to a better result!